By Shannon Dewald on
8/11/2008 6:30 PM
Did you know that if you lower your prices by 10%, you need to sell 33% more to break even?
And if you discount 20%, you have to sell twice as many items to break even!
Are you making this mistake and losing money?
All too often, specialty retailers think they need to compete with the mass merchants and offer discounted pricing. They don't realize that this is usually counter productive!
If you're going to lower your prices by 10%, you better be absolutely sure that you sell 33% more as a result! (read more)
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