By shannon on
11/7/2008 3:01 PM
There are many studies to show that for whatever reason, customers perceive a higher value for gift cards over gift certificates. It could be because your organization looks more professional if you've gone through the trouble of getting gift cards versus gift certificates, it could be because gift cards are more durable, or it could just be that the marketing out there all has been around gift cards. For many reasons, customers want gift cards to give to their friends and family. If you are a single store retailer, Microsoft Dynamics RMS can handle either gift card or gift certificate programs. They key is to get your gift cards or certificates printed with a sequential number that you can put into RMS either en masse or as they are purchased. You can also attach the value at the time of purchase, so you can print one version of the card that can have any value the customer chooses. To utilize gift cards within RMS you need to have ...
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