The single most powerful (and most overlooked) marketing tool is the customer list stored in your POS software! For example, you can creates TONS of additional sales and literally boost your response rates by 1000 percent when sending your existing customers promotions. Let me explain...

When someone makes a purchase, they prefer buying from someone they trust and who has treated them fairly in the past. If you were to rent a "cold list" (a list of people who probably know nothing about your company, product, service or offer) you may, with a well crafted sales letter or promotion, get a 1 to 3 percent response on the offer. However, if you send the VERY SAME LETTER to your past customers, you will see a return that is much greater with response rates as high as 25 percent! (read more)