Articles - May Newsletter 2008 - Food Service
How to Attract New Customers to Your Business
Are You Backing up Your Data?
POS Power Retail Newsletter - June 2008
Using Microsoft Dynamics RMS to Build Your Marketing Database
Internet still not widely used by private Canadian businesses to sell
How to Attract New Customers to Your Business
Without new business, your restaurant won't be able to grow. You need a constant stream of new customers to replace those you lose as a result of customers relocating, switching jobs, or changing dining habits. Here are six strategies for getting more customers through your doors.
1. Market Your Restaurant In Hotel Rooms - Business travellers and people on holiday may not be familiar enough with your town (read more)
Are you backing up your data?
You should be backing up your data at the end of each business day, but how many of us really do? Backing up your data will ensure that if anything happened to your computer that you do not lose your sales history, customer lists, supplier information and your store database.
Storing the information off site will also ensure that events such as theft or fire do not leave you completely lost. Burning the information onto a CD or DVD is useful. You can also store the information online so it is accessible all the time from anywhere. You can even store it on your iPod!
More importantly, test your back up method at least once a month to make certain that your method is working. Isn’t it better to find out if your method is not working before you need to recover it?
Using Microsoft Dynamics RMS to Build Your Marketing Database
For the last 3 years, I've been working with companies to help them maximize their software investment to help them make money. After all, if you can't mine the data that you have and turn it into more sales, then you're not getting the full value out of your investment. Really, this can be done with any software that has a Customer Relationship Management (CRM) component. (read more)
E-commerce still isn't widely used by Canada's private sector businesses to sell products, even though online sales increased at a double-digit pace for the sixth consecutive year in 2007.
Statistics Canada reported Thursday that total private and public sector Internet sales hit an estimated $62.7 billion, up 26 per cent from 2006. (read more)